Salesforce launches AI Cloud with raft of generative AI tools
Salesforce’s series of generative AI, ChatGPT-style tools rolling out this year are designed to provide customers with large language models integrated with the company’s products.…
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OwnBackup lands $50M as backup for Salesforce ecosystem thrives
Insight Partners led the round with participation from Salesforce Ventures and Vertex Ventures. This chunk of money comes on top of a $23 million round from a year ago, and brings the…
Rearchitecting Customer Success with Virtual CSM model
The pandemic 2020 has forced a new set of behaviors for the CSM teams, and the engagement we had pre-defined. During this time of uncertainty, I am frequently asked, “how has CSM…
How Your Inside Sales Team Can Power Up Results with Content
Content marketing generates three times more leads for less than half the cost of traditional marketing. And according to a DemandGen Report, 95% of your customers end up signing with…
5 common CRM workarounds you should quit now
CRM workarounds come in many shapes and sizes and for a number of reasons. Feature set limitations, plan level restrictions, inadequate training, and subpar user adoption are often the…
How to Create Valuable Customer Conversations
As marketing leaders, it’s an incredibly difficult time to direct our teams. Everyone is struggling to navigate our current situation. Yet, while we’re all figuring out how to juggle…